Digital Marketing Specialist

Bed Bath N’ Table is an Australian owned family run business where helping our customers to create their dream home is our specialty and our passion. With over 180 stores in every state and territory of Australia and key location stores throughout New Zealand and Singapore, our team of driven and inspired people are the biggest part of our exciting journey to becoming a full home lifestyle destination for our customers.

About the Role – 18 Month Fixed Term Parental Leave Replacement

We’re looking for a Digital Marketing Specialist to maintain and grow our performance marketing channels.  This is a pivotal role focused on increasing brand awareness, driving qualified traffic, and maximising online revenue.

Key Responsibilities:

• Maintain and develop a comprehensive digital marketing plan across Google Ads, affiliate and programmatic marketing channels

• Work closely with the Digital Manager and collaborate with the broader team on digital marketing budgets, projections and roadmap planning strategy

• Day-to-day management and execution of:
• Google AdWords campaigns
• Product feeds; including product maintenance, optimization and testing 
• Programmatic campaigns; including Display, Native & CTV placements 
• Affiliates strategic media plan, budget and optimized placements 

• Ensure a seamless customer experience across all digital channels
• Work with the ecommerce team to optimize online conversion and ensure full value is achieved from digital campaigns
• Work with the marketing team to leverage CRM and customer data into digital marketing strategy 
• Manage and measure success of digital activity including analysis, reporting and assessment against goals (ROI and KPIs) and identifying growth opportunities
• Engage with external agencies and partners to meet digital objectives, budgets and deliverables

About You:

• 5+ years’ experience in digital marketing within a retail environment.
• Proven success in Google Ads, affiliate and programmatic marketing channels.
• Strong analytical skills and experience with Google Ads Manager, GA4, Google Merchant Centre, Google Tag Manager, and attribution models.
• Experience with Programmatic Ad Platforms
• Experience with digital campaign budgeting and flighting in line with a marketing promotional calendar
• Familiarity with HTML, CSS, JavaScript, and content APIs.
• A strategic thinker who is passionate about consumer behaviour, brand engagement, and driving results.
• Excellent communication, problem-solving, and multitasking abilities.

Bed Bath N' Table Will Offer You:

• The chance to be part of a 100% Australian owned business that is continuously growing and strong
• Access to Staff discounts of 30% off full price products and an additional 15% off reduced items so that you can create your own dream home
• Great inner-city location in the vibrant Glenferrie café district of Hawthorn, close to public transport
• Access to our Employee Assistance program to ensure that your well-being is continuously supported

We Would Love to Hear from You:

If you have the skills, experience and motivation to succeed in this role and want to be part of a friendly and supportive team environment we want to hear from you.

Apply now to find out more!